By Jan Verhoeff There was a point the perception of others online didnt matter much. Identity was surrounded by the whole person, and hiding from public view simply wasnt an issue. Public images were for political figure heads and the rest of common business leaders just didnt really make a difference.. Does it? A business associate, partner, or colleague should reveal authenticity and touchable reality. An out of reach professional image wont do them any good, and it wont accomplish any of your goals. An associate who promotes him or herself as perfect wont work for most businesses because we dont live in a perfect world. The symbolism doesnt appeal to anyone who works in todays professional circles. An associate who has some dirt on their hands, knows how to shovel some snow, change a tire, and manage the whole business, including the down in the dirt stuff isnt pretty, polished, and perfect, but they can get a lot done during the day. Work-at-home parents have children. When you call a home based business, kids may answer the phone. They will answer the phone like kids do, even though they know its a business phone and not all my clients realize you work from home. They may even use their favorite phone voice and say, Morris Mortuary you stab em we slab em. Whos your carcass today? If they do, youre welcome to embarrass the hair right off their heads. Just dont forget what you called about. It is business, after all. Dress for success. No matter what the job, theres a definite dress code. From early morning until night, todays professionals often fill many shoes, therefore when youre not sure what the day holds, dress for the weather and worst possible situation. You wont feel comfortable or accomplish anything if youre dressed for a summer board meeting, changing a tire you blew on an icy street driving to a meeting. Changing tires, scooping snow, and mowing the lawn are all often part of a work-at-home business persons day, so the working uniform most likely includes jeans and a sweatshirt in the winter or a tee-shirt in the spring. The code includes comfort, mobility, and durability. Be yourself. No matter where you work, the most important part of your identity is to be yourself. Just like a counterfeit $20, a person who is trying to be someone they are not sends up red flags in every court. Authenticity may not be verifiable in the early stages of doing business with a person, but before long any polish, white wash, and flair will begin to wear off and your dirty old mug will be shining through. When in doubt Just be you. Your business identity says who you are, all the time. If it isnt real, you wont be accepted, admired, or thought of as real either. Perception counts, be authentic or be nothing at all. Jan Verhoeff is a writer, a copywriter, and a marketer. Her strengths empower others to fulfill life long goals and ambitions with encouragement and spirit. Sign up for a FREE subscription to The Branding Iron an online Ezine/Newsletter available monthly at http://brandyourmarket.com and learn important tips for building your own business online. Article Source: http://EzineArticles.com/?expert=Jan_Verhoeff http://EzineArticles.com/?Perceptions:-How-is-Your-Business-Identity-Perceived?&id=454412 buy phentermine order phentermine
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